Kool April Nites is one of Northern California’s most iconic classic car events, drawing tens of thousands of visitors to Redding each spring. The weeklong celebration brings significant economic impact to our community while showcasing local businesses, restaurants, and attractions.
2026 marks an intentional evolution: our official program becomes a visitor guide, designed to be used before, during, and after the event — both in print and digitally.
Why Sponsor Kool April Nites 2026
- Reach out-of-area visitors actively spending on lodging, dining, fuel, retail, and experiences
- High dwell time: attendees keep and reference the program all week
- Strong digital + print exposure
- Community-forward, family-friendly brand alignment
- Clear ROI with tiered and à la carte options
Sponsorship Packages
🏆 PREMIER SPONSORSHIP PACKAGES
$25,000 – Presenting Sponsor
- Top-tier logo placement across event signage and marketing
- Prominent full-page placement in the 2026 Official Program
- Featured recognition on website & social media
- Mentions in radio, print, and television advertising
- 20 Day-of-Show Tickets
- 20 All-Access Wristbands
- 5 Sponsor Vehicle Parking Passes (Saturday Big Show – non-show vehicles only)
- 10×20 Booth at Saturday’s Big Show
- Sponsor Award Plaque (choose a favorite vehicle)
- Commemorative Kool April Nites Sponsorship Plaque
- Logo flag flown at Civic Auditorium during Saturday’s Big Show
⚠️ Does NOT include car show vehicle registration.
$15,000 – Platinum Sponsor
- Full-page program ad
- Prominent logo placement in program & online
- Social media recognition
- Media mentions (radio, print, television)
- 15 Day-of-Show Tickets
- 15 All-Access Wristbands
- 4 Sponsor Vehicle Parking Passes (Saturday Big Show – non-show vehicles only)
- 10×20 Booth at Saturday’s Big Show
- Sponsor Award Plaque
- Commemorative Sponsorship Plaque
$10,000 – Gold Sponsor
- Full-page program ad
- Website & social media recognition
- 12 Day-of-Show Tickets
- 10 All-Access Wristbands
- 3 Sponsor Vehicle Parking Passes (Saturday Big Show – non-show vehicles only)
- 10×10 Booth at Saturday’s Big Show
- Sponsor Award Plaque
- Commemorative Sponsorship Plaque
$7,500 – Silver Sponsor
- Half-page program ad
- Website recognition
- 10 Day-of-Show Tickets
- 7 All-Access Wristbands
- 2 Sponsor Vehicle Parking Passes (Saturday Big Show – non-show vehicles only)
- 10×10 Booth at Saturday’s Big Show
- Sponsor Award Plaque
- Commemorative Sponsorship Plaque
$5,000 – Bronze Sponsor
- Quarter-page program ad
- Website recognition
- 8 Day-of-Show Tickets
- 5 All-Access Wristbands
- 2 Sponsor Vehicle Parking Passes (Saturday Big Show – non-show vehicles only)
- 10×10 Booth at Saturday’s Big Show
- Sponsor Award Plaque
- Commemorative Sponsorship Plaque
$2,500 – Community Sponsor
- Business listing or logo in the 2026 Official Program
- Website recognition
- 5 Day-of-Show Tickets
- 3 All-Access Wristbands
- 1 Sponsor Vehicle Parking Pass (Saturday Big Show – non-show vehicle only)
- 10×10 Booth at Saturday’s Big Show
- Sponsor Award Plaque
- Commemorative Sponsorship Plaque
$1,000 – Supporting Sponsor
- Business listing in the 2026 Official Program
- Website recognition
- 10×10 Booth at Saturday’s Big Show
- 2 Day-of-Show Tickets
- ❌ Vehicle pass not included
🚗 SHOW & SHINE SPONSORSHIP
$500 – Show & Shine Sponsor
Designed for businesses or organizations sponsoring an individual Show & Shine or sanctioned event.
Includes:
- Official sanctioned Show & Shine or event listing
- Business name listed in the 2026 Official Kool April Nites Program
- Listing on the Kool April Nites website
Does NOT include:
- Day-of-Show tickets
- All-Access wristbands
- Booth space
- Vehicle passes
- Car show vehicle registration
⚠️ This sponsorship is recognition-based only.
🧩 À LA CARTE OPTIONS
🏁 Big Show Booth Access (Add-On)
Investment: $750
Available to Show & Shine or non-booth sponsors
- 10×10 booth at Saturday’s Big Show
- High-traffic vendor area
⚠️ Does NOT include vehicle registration.
📖 Program Advertising
- Full Page – $1,000
- Half Page – $600
- Quarter Page – $350
- Business Listing – $150
🍽️ Taste of Redding – Restaurant Sponsorship
Investment: $1,250
- Full-Page Featured Ad
- Placement in Taste of Redding Dining Guide
- Website restaurant listing
- Social media spotlight
🚙 VEHICLE PASS CLARIFICATION (IMPORTANT)
Sponsor Vehicle Parking Pass
- Allows sponsor vehicle access and parking at Saturday’s Big Show
- Does NOT include car show registration
- Does NOT allow participation in Show & Shine or Big Show
👉 Car show registration must be purchased separately.
📌 FINAL NOTES
- Sponsorships, booths, and car registrations are separate unless stated
- All inclusions are listed per package
- Availability may be limited
- Kool April Nites reserves the right to approve all sponsorships
📞 CONTACT
Shantasy England
Sponsorship Director – Kool April Nites 2026
📱 530-917-1341
Program Distribution & Exposure
- 3,000–5,000 printed copies
- Distributed to sponsors, hotels, visitor centers, car show venues
Digital version released 30 days before event and promoted online